Content Specialist
Key Responsibilities:
- Create, edit, and optimize content for digital channels (websites, blogs, email campaigns, social media) with a strong focus on product marketing.
- Work with the marketing team to develop content strategies that align with business objectives and enhance customer engagement.
- Use data-driven insights to improve content performance, ensuring it drives product awareness and customer engagement.
- Collaborate with product teams to create content that highlights product features and benefits.
- Utilize basic SEO principles to optimize content for search engines and improve organic visibility.
- Work with CRM platforms to tailor content that enhances the customer journey and improves retention.
- Ensure all content adheres to brand guidelines in tone, style, and voice.
- Stay up-to-date with industry trends, incorporating product marketing and SEO best practices into your content strategies.
Qualifications & Experience:
- 1-2 years of experience in content creation, with a focus on product marketing and customer engagement.
- Proficiency in English (both written and verbal).
- Basic understanding of SEO principles and experience in optimizing content for search engines.
- Data-driven mindset with the ability to analyze content performance and adjust strategies accordingly.
- Hands-on experience with CRM platforms or other customer engagement tools.
- Knowledge of product marketing principles, with experience in crafting content to promote products.
- A creative portfolio showcasing your work, especially in product marketing or digital campaigns.
- Ability to work in a fast-paced, collaborative environment and manage multiple tasks effectively.
Benefits
- Attractive salary package, extra allowances, free lunch, free parking or Shuttle Bus, with 100% salary in probation offered.
- Social Insurance: Fully compliant, starting from probation.
- Premium Healthcare Insurance: Applicable for all official employees after probation.
- Premium Annual Health Checks for employees (once per year).
- OKR-base management: with clear SOWs, no fingerprint, or any physical attendance checking system.
- Compelling Extras: 15 leaves/year, 4 flexible working days, birthday off, rewards & bonuses based on performance, company trips, and gifts/bonuses on special occasions & holidays.
- “Bonding Policy” every month – for team engagement.
- Flexible working hours (Mon – Fri only), working location at District 7, Ho Chi Minh City.
We are seeking a driven and creative Content Specialist with a solid foundation in product marketing and content optimization. This role is perfect for someone with 1-2 years of experience, who excels in crafting content that enhances customer engagement and promotes product features. If you have experience in using engagement platforms or CRM systems, coupled with basic SEO knowledge, this could be the perfect opportunity for you!