Digital Performance Manager
Key Responsibilities:
- Lead and manage performance marketing strategies focused on user acquisition, retention, and conversion optimization for our marketplace platform.
- Develop, execute, and optimize multi-channel marketing campaigns (search, social, display, etc.) to drive growth and engagement.
- Analyze and track key performance metrics (KPIs) to ensure efficient spending, optimized user acquisition, and increased customer lifetime value.
- Continuously optimize campaigns to maximize ROI, improve conversion rates, and reduce cost-per-acquisition (CPA).
- Collaborate with cross-functional teams (product, sales, tech, content, design) to align marketing efforts with overall business goals and product development.
- Implement A/B testing and conversion optimization techniques to improve user engagement and retention rates.
- Utilize analytics tools to identify trends, insights, and opportunities for further campaign improvement and audience targeting.
- Stay updated on industry trends and new technologies to implement innovative marketing tactics and maintain a competitive edge.
Qualifications & Experience:
- A minimum of 7 years of experience in performance marketing, with a strong focus on user acquisition and retention, particularly in the marketplace or job site environments.
- Proven track record of managing successful multi-channel digital marketing campaigns, including search, social, and display ads.
- Deep understanding of conversion optimization strategies, customer funnels, and user journey mapping.
- Experience working with various analytics tools (Google Analytics, CRM, etc.) to track and improve campaign performance.
- Ability to manage budgets efficiently while maximizing ROI and reducing CPA.
- Strong analytical skills and a data-driven mindset, with experience in A/B testing and iterative campaign improvement.
- Excellent communication and collaboration skills to work effectively with internal teams and stakeholders.
- Knowledge of the latest digital marketing trends, tools, and best practices.
Benefits
- Attractive salary package, extra allowances, free lunch, free parking or Shuttle Bus, with 100% salary in probation offered.
- Social Insurance: Fully compliant, starting from probation.
- Premium Healthcare Insurance: Applicable for all official employees after probation.
- Premium Annual Health Checks for employees (once per year).
- OKR-base management: with clear SOWs, no fingerprint, or any physical attendance checking system.
- Compelling Extras: 15 leaves/year, 4 flexible working days, birthday off, rewards & bonuses based on performance, company trips, and gifts/bonuses on special occasions & holidays.
- “Bonding Policy” every month – for team engagement.
- Flexible working hours (Mon – Fri only), working location at District 7, Ho Chi Minh City.
We are seeking an experienced Digital Performance Manager with a strong background in performance marketing, user acquisition, and retention strategies, particularly for marketplace environments like job sites. This role is ideal for someone with at least 7 years of hands-on experience driving growth through data-driven marketing campaigns, optimizing conversions, and enhancing the user journey from acquisition to retention.