Digital Marketing Specialist (Email, SMS & Push Notifications)
Key Responsibilities:
- Develop and execute effective long-form and short-form content (Blog, Newsletter, Social)
- Build and segment customer lists to optimize campaign performance.
- Create engaging email, SMS, and push notification content, including copy, design, CTA.
- Conduct A/B testing and analyze campaign performance to optimize results.
- Monitor campaign metrics and provide regular reports on key performance indicators (KPIs).
- Stay up-to-date with industry trends and best practices.
- Collaborate with cross-functional teams to ensure business outcomes.
Qualifications & Experience:
- Bachelor’s degree in Marketing, Communications, or related field.
- 2+ years of experience in email, SMS, or push notification marketing.
- Strong understanding of digital marketing principles and user journey.
- Proficiency in email marketing or CRM platforms (e.g., Mailchimp, HubSpot, Klaviyo).
- Experience with SMS and push notification platforms.
- Excellent analytical skills and ability to interpret data.
- Strong copywriting and editing skills.
- Attention to detail and ability to meet deadlines.
- Strong interpersonal and communication skills.
Preferred Qualifications:
- Experience with marketing automation platforms and mobile measurement platforms (MMP).
- Knowledge of HTML and CSS.
- Experience with data analysis tools (e.g., Google Analytics).
If you are a results-oriented individual with a passion for digital marketing, we encourage you to apply!
Benefits
- Attractive salary package, extra allowances, free lunch, free parking or Shuttle Bus, with 100% salary in probation offered.
- Social Insurance: Fully compliant, starting from probation.
- Premium Healthcare Insurance: Applicable for all official employees after probation.
- Premium Annual Health Checks for employees (once per year).
- OKR-base management: with clear SOWs, no fingerprint, or any physical attendance checking system.
- Compelling Extras: 15 leaves/year, 4 flexible working days, birthday off, rewards & bonuses based on performance, company trips, and gifts/bonuses on special occasions & holidays.
- “Bonding Policy” every month – for team engagement.
- Flexible working hours (Mon – Fri only), working location at District 7, Ho Chi Minh City.
We are seeking a talented and data-driven Digital Marketing Specialist to join our team and drive customer engagement through email, SMS, and push notifications. The ideal candidate will have a strong understanding of digital marketing principles, a passion for data analysis, and a proven ability to create compelling campaigns that deliver results.